I’m in the process of talking to several design companies – why are you different?
When looking to invest in something as important as developing your brand and online presence – it only makes sense to shop around. At the same time, when comparing prices it’s important to compare “apples to apples”. Unlike our competitors, every piece of work we design – from a brand identity, to a website, to a social media profile, is strategically designed to boost your lead generation efforts, and in turn, your bottom line.
I’d encourage you to ask our competition “Exactly how will working with you allow me to generate more leads and increase my revenue?” – if you aren’t given a clear, step-by-step answer…you may want to look elsewhere.
The fact is that while many designers can create something pretty, creating a brand and online presence that get results is a completely different matter. It’s exactly why before we even begin a client’s design process, we work closely with them to develop a lead attraction plan. Unique to each business, this comprehensive and multi-faceted plan drives our entire creative process. While most design firms consider lead attraction as an afterthought – we make it the driving force behind everything we design so that working with us allows you to boost your bottom line, quickly.
What’s more, at The XFactor Agency, the investment for our service is just that – the price you’ll pay. We don’t believe in leaving things out so we can nickel-and-dime you for them later. When you invest in a design package, you’re investing in our world-class creative services, our brand strategy insight, and our undivided attention to your business and unique goals. In short, by working with us you’ll never worry about billable hours, revision rounds, or being surprised with “nominal fees” during the course of your project.
Who are the clients you typically work with?
I’ve worked with entrepreneurs on every end of the spectrum from life coaches, business consultants, personal trainers, ESL instructors, wedding planners, financial advisors, and makeup artists…to name just a few off the top of my head! The real magic of what we do at The XFactor Agency, and what I love most, is that creating powerful brands and leveraging your online presence as a lead-generation tool is something that can transcend every industry and line of work – it’s all about helping serious and driven business owners shift their results! The best way to see if The XFactor Agency is the right design company for you is to schedule a Brand Strategy Call so we can get to you better and provide you insight into shifting your results. If for any reason we decide that we may not be a match, we’d love to point you in the direction of someone who can best serve your needs!
How exactly will we work together?
Once we determine the best service package for you and arrange all administrative details; we’ll begin by establishing project milestones and target completion dates. From there, we’ll set up a time for weekly or bi-weekly meetings; typically over the phone or digitally via Skype, to make the most of our time together.
All our project updatets, project files, revisions, and dialogue will be posted through our project management system – to which you will be given your own account. This way, we can ensure everything remains streamlined and nothing gets lost in the “back-and-forth” of standard e-mail.
We take a five-step approach to developing a client’s brand and online presence, the Get Noticed, Get Results™ Plan. Here’s a snapshot of how it works:
1) Get Clear On Your Brand Strategy
The first step we take with all of our clients to take a close look at your current business; and see where to re-evaluate and redefine areas such as your niche and target market, marketing message, brand promise, personality and positioning, service offerings, and marketing plan.
Result? You’re ready to thrive with a message, offerings, and position in the marketplace that will help you rise above competitors and attract clients for years to come.
2) Develop Your Lead Attraction Plan
All too often, small business owners invest in web and graphic design only to be left with a logo that lacks meaning, a “floating brochure” website and ineffective marketing materials that deliver no results – instead of serving as effective lead generation tools.
By working with you to develop a clear, simple lead attraction plan we’ll help you understand how to be recognized as the authority of your industry, pre-sell and pre qualify prospects using your website, why your online presence should be the “hub” of your marketing, along with proven, cost-effective, and simple ways to stay top-of-mind with prospects.
While most design firms consider lead attraction as an afterthought – we make it the driving force behind everything we create so that working with us allows you to boost your bottom line, quickly… instead of “just looking pretty”.
3) Design An Outstanding Brand Identity & Online Presence
In business, first impressions count. Once we work together to develop a comprehensive brand strategy and lead attraction plan, we engage our premier creative expertise to design an online and offline platform to captivate and engage your audience.
Unlike many of our competitors, we don’t believe good design comes in the form of “revision rounds” or “billable hours” – which is why we factor modifications and improvements into our package pricing. In short, we don’t leave things out so we can nickel-and-dime you for them later on.
4) Leverage Your Brand Through Offline & Online Collateral
With a strong brand foundation in place – online and offline, it’s time to get your business front and centre among your ideal prospects. Using the precise style guidelines we develop exclusively for your business; we design social media platforms and marketing materials that significantly enhance how you are perceived and reinforce your brand.
5) Ensure Long-Term Visibility Through Brand Management
Even the best brand in the world can’t create results if nobody knows it exists. That’s exactly why once we launch your brand and online presence, we strategize a tailored and long-term plan to keep your company visible, on-brand, and engaging.
Our custom Brand Management plans employ a unique-to-you strategy that brings together our premier creative services, search engine optimization, web analytics, and relationship marketing through both e-mail and social media. In short, it’s designed to be exactly what your business needs to see long-term ROI.
I can’t seem to find any pricing information on your site, why is that?
I get this question all the time! While there’s a lot of valuable content information on our site to help you begin improving your brand and online presence…the once piece of information we didn’t include is pricing or rates.
The reason is simple – we know your business is unique! While we do include information on our services and packages, it’s our commitment to make sure we provide the ideal solution for your business and that we don’t simply fit our clients into a specific “cookie cutter” for their design needs.
The best way to discover which of our services and packages are right for your needs and budget is to schedule a Brand Strategy Call, so that we can get to know your business in more detail!
I love your work, but I don’t need a package of services and only want something small taken care of like my website banner or book cover – can we still work together?
Sometimes, all you need is a graphic designer to take a care of a “one-off” service in a tight time frame – we completely get it! Likewise, you may feel that you don’t “need everything” included in our design packages.
At The XFactor Agency, we are first and foremost in the business of helping our clients create results through their brand and online presence. That’s why we start all of our new clients with a package that best suits their needs so we can develop an outstanding, congruent, and powerful platform that serves as their brand foundation. There is nothing worse than a “partially developed” brand that makes a business owner look amateur – and we refuse to let our clients walk away with a half-hearted final product. From the initial package going forward, many of our existing clients require smaller, “one-off” design services which we are happy to accommodate!
In other words, while we gladly manage small, one-time services for our clients once we have a solid brand foundation in place, we begin all new clients with one of our packages to help them get the best results from their design services as quickly as possible!
What kind of investment is involved in developing my brand and online presence? Will I be able to make it back?
I totally know where you’re coming from – and no doubt that making an investment into your business requires careful consideration. When it comes to developing your brand and online presence, I think that one of the most important questions to ask yourself is “what is it costing me to continue using a website that makes me look amateur, fails to attract leads, turns clients off, and doesn’t reflect my level of skill and service”. Best of all, I have seen time and time again that it only takes one new client or a small handful of new business to more than recover the investment made into design services! What is one client worth to you? Five new clients…how about five new clients each month?
In short, it’s so important to think long-term and look at the return on your investment while considering the positive impact an attractive and engaging brand (both online and offline) will have on your business. You’ll also be pleased to know that we offer an installment plan on all of our packages, and offer the XFactor Ambassador program which allows many of our clients to reduce or eliminate their design expenses altogether.
Great! I think I’m ready to get started, but I’ve got some questions…who can help me?
Congratulations on making the decision to stand out, step up, and shift your results™! Your next step is to schedule a Brand Strategy Call, so that we can review your needs and find a solution that’s right for you!
This all sounds good, but I’m not sure I’m ready to start just yet – what can I do in the meantime? Is there a way to start slowly?
Absolutely! The easiest way to get a better idea of our approach, our expertise, and our services is to download your Free Branding Kit, which you can do at the upper right on any page of our site. Once you download this information-packed resource, you’ll also be signed up for our eZine, Xtreme Results. The eZine will provide you with simple, effective strategies to begin creating an unforgettable brand and online presence!
